CooperSurgical is a global company with headquarters in the USA, and with offices and activities all over the world, including in Denmark. CooperSurgical develops and supplies surgical instruments within the healthcare field, with a particular focus on medical equipment and fertility solutions. The company has a long portfolio of sub-brands.

CooperSurgical’s exhibition fair stands have been developed off the back of a workshop where Mindspace gained a very deep product knowledge and product understanding. This was important to enable us to create a successful stand that accommodates many product categories. CooperSurgical is a company in constant development, and when Mindspace has a thorough product insight, we are able to act quickly and tailor new exhibition stands required for growth and product goals.

At CooperSurgical, they took advantage of and implemented our GDPR-approved surveillance technology on the stands. This technology can record reports on, (among other things) the visitors’ movement patterns and length of stay at the stand. It provides important insight into which product areas have been of interest, or where visitors have queued to see the solutions.